Senior Marketing Automation Analyst

We are looking for a Senior Marketing Automation Analyst to join a leading NZ brand. You’ll be focused on working with marketing and customer lifecycle managers to scope, develop, and create targeted campaigns, insights, and automation. Also working closely with data science, analytics engineering, and data platforms teams to identify opportunities, prepare data models, and manage reporting data pipelines respectively.

This is a hands-on role where you'll use your knowledge in data technologies and analysis skills combined with your campaign and insights experience to create exceptional data-driven marketing campaigns.

You’ll love your time at the organisation, and this is why:

- Flexible - Flexibility means different things to different people and we support you to find what works, including a home office set up and utilities allowance.
- Wellness - Being your best self means caring for your physical and mental well-being, we offer lots of resources to help you along the way.
- Leave - You’ll be supported when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1.
- Social - Nothing beats getting together to have some fun and celebrate our success. Friday drinks and nibbles, annual company awards, celebrations and more.
- Learning - Whether it's on the job, formal training, mentoring, or something else, you'll grow from Day 1.

Here's what you can expect from this role:

- Work with marketing teams to support a data-driven approach to omni-channel marketing campaigns and target audiences.
- Conduct A/B tests and multivariate experiments to optimize campaign effectiveness and drive continuous improvement.
- Analyze test results and provide recommendations for refining targeting, messaging, and creative strategies.
- Collaborate closely with cross-functional teams including Marketing, Data Science, and Data Engineering to ensure preparedness for campaigns, priorities, and execution strategies and identify innovative ways to use data to send relevant and targeted omni-channel communications.
- Utilize our cloud data warehouses and ETL tools to perform data modeling and analysis, extracting actionable insights to inform marketing strategies.
- Develop advanced SQL queries and scripts to manipulate and transform data for reporting purposes.
- Development of post-campaign analysis using industry-leading BI tools for campaigns, benchmarking results against business objectives and presenting these results back to key stakeholders.
- Be a key member of the team responsible for the management of our key Martech platforms including Segment.io, Braze, and GA4.

What you will bring to the team:

- Hands-on competency with data technologies to support digital customer analytics e.g. SQL, Python, Business intelligence tools.
- Experience with ETL tools like DBT and cloud data warehouses like Snowflake.
- Advanced Dashboarding skills & Reporting Automation (PowerBI, Google Data Studio)
- At least 3 years of experience in a senior analyst role.
- Experience working with the Martech platforms would be an advantage.
- An understanding of the omni-channel campaign delivery process.
- Experience wrangling complex data sets and pipelines for marketing campaigns.
- Advanced data analytics skills - being able to analyze data and solve business problems.
- Exceptional communication skills, both written and verbal.
- A real keen eye for detail, and time management skills and strong commercial acumen.

Our client is an INZ accredited employer. They truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.